Discover the real QUT (Open Day)

Queensland University of Technology (2023)

Due to QUT’s strong brand recognition, people think they already know them. But QUT is so much more than just STEM. We needed a way to cut through the cluttered market, and evoke a sense of discovery to get people to Open Day.

IDEA

Venture beneath the surface to discover the real QUT.

A category-first AI generated video campaign that showcased the unexpected facilities and study areas on offer at QUT.

EXECUTION

Using AI technology called Stable Diffusion, we used text prompts to generate images, and sequenced the imaged together to create videos for each Faculty. The vibrant, edgy images continuously morphed into one another, pulling the viewer further down the rabbit hole of discovery.